Research the German Car Industry †BMW Essay

at bottom this dossier I am going to research the German Car Indus de lie withr, first of all I am going to give a little restrainting bill to Germ any, then Berlin where the person allow for be based to die hard for BMW. Then finally I go show up tell the person astir(predicate) BMW, their history and his/hers case within the participation.I have decided to call a 50/50 approach to this dossier by this I imply 50% will be on the country i.e. Germany and Berlin and 50% will be on the participation. I have chosen this because I feel, and will explain throughout this piece of work that it is rattling important to recognise the ways and the customs of a country as comfortably as the assiduity in which you ar going to work. I will try through this piece of work to help the person settle in quicker and be comfortable of his/her purlieu. If some wizard feels happy in his/her surroundings then this should spread into his/hers work heart and by focusing much than(pren ominal) on the country I feel this could happen quicker than usual. close to GermanyPopulation82,057,000Size357,021 kmAdjacent countriesAustria, Belgium, Czech Republic, Denmark, France, Luxembourg, the Netherlands, Poland, SwitzerlandHighest pointZugspitze (2,962 m) 31% of the country is c overed with forestsCoastal line2,389 kmLife antepast77 years (Men 73 years Women 80 years)System of politicsThe Federal Republic of Germany is a democracy with a liberal free- foodstuff frugality, freedom of religion and freedom of the press. Germany is a member of the European Union (EU). with child(p)Berlin (3.47 million inhabitants)16 States in the Federal RepublicBaden-Wrttemberg, Bavaria, Berlin, Brandenburg, Bremen, Hamburg, Hesse, Mecklenburg-Western Pomerania, Lower Saxony, northernmost Rhine-Westphalia, Rhineland Palatinate, Saarland, Saxony, Saxony-Anhalt, Schleswig-Holstein, ThuringiaRailway system43,966 kmFreeways and roads633,000 kmBicycle tracks40,000 kmFederal and national waterways10,000 kmSea water routes23,000 km term zoneIn Germany, clocks be set to Central European time. From the end of March to the end of October (summertime) they be put forward one hour.(Source German tourist office)EconomyOverview subsequently the fall of the Berlin beleaguer, progress towards economic integration amid easterly hemisphereerly and western Germany is cl first visible, yet the eastern region almost surely will bide dependent on subsidies funded by western Germany until many years to come out. The staggering $390 billion in western German take machineeance that the eastern states have aimd since 1990 40 times the amount in real terms of US marshall Fund aid sent to West Germany by and by World fight II is good beginning to have an impact on the eastern German standard of living, which plummeted after unification. Assistance to the east continues to run at roughly $100 billion per year. Although the growth rate in the east was much greater than in the west, it will take 10-15 years for the eastern states to match western Germanys living standards.The economic recovery in the east is led by the eddy industries which account for one- tierce of industrial output, with growth increasely supported by the service sectors and light manufacturing industries. eastern Germanys economy is changing from one anchored on manufacturing to a to a greater extent(prenominal) service-oriented economy. Western Germany, with 3 times the per capita output of the eastern states, has an advanced market economy and is a world leader in exports.The strong recovery in 1994 from recession began in the export sector and spread to the enthronisation and consumption sectors in response to falling interest rates. Western Germany has a highly urbanized and skilled population that enjoys excellent living standards, voluminous leisure time, and comprehensive social wel removede benefits. It is relatively poor in natural resources, coal being the mos t important mineral. Western Germanys world-class companies manufacture technologically advanced goods. The regions economy is mature services and manufacturing account for the dominant share of economic activities, and lancinate materials and semi manufactured goods constitute a large portion of imports. empathise more Swot Analysis of BMWCurrent Issues in GermanyCurrently, Germany is facing rear reunification economic problems caused by a number of factors including the digress of refugees into Germany, the flow of East Germans leaving to West Germany, and the poor economic conditions left in East Germany by the Communists. In the East, the unemployment rate remains at close 18%, despite efforts to lower it. Within the governmental arena Germany remain to be one of the fieriest opponents to the war on Iraq and diplomatic relations between themselves and the USA and Britain and have hit a low point, but given over time and lambasting these issues will be resolved.Germany ha s changed a lot since the end of the Second World War. This is a country that lay in ruins, the chaw of its infrastructure was destroyed, millions of its citizens were killed and its economy was in tatters. However nowadays nearly 60 years after the war Germany brought itself back into world economics.Germany remains to be one of the main players in global economics, its many industries i.e. the railroad motorcar labor have lifted it from the depths of recession to become a strong economy. close BerlinLocated in the north-east of Germany and with a population of 3.5million, one third is covered by woodland, parks and waterways.Despite efforts to become a city of the future, Berlin has as well as do any effort to preserve its history. Berlin is home to the largest construction project Europe has stick outn since World War II, the city is redefining itself.The construction of the Berlin Wall on Aug 13, 1961 set the seal on the citys element and separated its people.The cit y celebrated on Nov 9, 1989 when the Berlin Wall was torn down. afterward the reunification in 1990 Berlin became residence of the Federal Government, which held its first plenary session in the re intentional Reichstag on Apr 19, 1999. The Reichstag with its advanced glass dome became an attraction for twain Berliners and tourists from all over the world. The impertinent millennium was celebrated with a majestic party at the Brandenburg Tor. A lot has changed in Berlin since then. And Berlin will living changing.MuseumsBerlins museums present art works of international appreciation. More than clxx museums invite to see collections of the world culture such as the Pergamonaltar or the bust of Nofretete, painting works from Giotto and Breughel over Caspar David Fried easy and Picasso to contemporary artists. Spectacular new arrive atings like the Filmmuseum or the Jewish Museum and the reopening of great museums like the Old theme Gallery enhance the fascinating range of Ber lins museums.NightlifeNight owls with toughness provide similarly give their undivided attention to the interesting range of pubs around Savignyplatz in Charlottenburg. The area consists of a great number of restaurants and interdict where bothone can meet the stars of television or Berlins culture and political scene. Here is the melting pot that combines symbolically the abidanceer west and the new centre to a harmonic construction.Especially the younger crowd is attracted to the Pariser Strae. At this location you will find taverns, bars, American diners, Mexican restaurants and very new-made and stylish discos. During the summer life concentrates on the street in form of many chairs and tables that invite us to rest. In the middle of this street the well-maintained Ludwigkirchplatz with its rich areas of green providing a relaxing shadow is located.For someone who is going to live in a strange country it is important if they make themselves apprised of certain customs wi thin that country or a certain part of the country i.e. Tipping in a restaurant the bill you receive at a hotel, restaurant, cafe or bar often includes a service charge already. A tip is an indication of your satisfaction 5% is average, whereas 10% indicates exceptional service. Tip taxi drivers about 5%, and porters and others who assist you with baggage one Euro per item.Berlin is one of the liveliest capitals in the world it has huge volumes of history attached to itGerman Car IndustryGermany is the birthplace of the automobile in 1887 Karl Benz conventioned a couch fitted with an interior(a) combustion engine, and the modern car was born. In 1901 Germany was already producing 900 cars a year today the total is as high as 10 million. The industry employs about 1.26 million people, and over one-half of all the cars bringd in Germany are exported. Today Daimler-Chrysler, the result of the optical fusion between Daimler-Benz, Germanys largest manufacturing arguments of cars, and the American Chrysler Corporation, is the third largest car manufacturer in the world.The names of the car companies tell interesting, often ain stories. For example, when August Horch designed his first car, a nonher car manufacturer operated below Horchs name, so he was forced to find a new name for his high society. He conducted the Latinised version of the German word Horch, listen, and came up with Audi. Mercedes was originally the name of an early Daimler sports car it was named after a clients daughter.The car industry has remained one of the pillars of the German economy. Currently about 1.26 million people are employed in the car industry. In 1998 5.73 million cars were produced and 3.27 million of these were exported. Daimler-Benz is the largest of the trio study players, Volkswagen being the second and BMW the third.The car industry is, however, facing the biggest changes since the portal of smoke proceeds. With ever changing markets and fluctuating economie s mass end product in the old sense may be on its way out. Cars that are not sold quickly turn into huge losses for their company. This may be avoided by introducing more flexible drudgery systems. The humor is to produce cars according to customers wishes and, more importantly, when they want to buy them. This idea is based on BTO ( strengthened-to-order) systems.In Germany about 60% of cars are construct according to orders placed directly or indirectly with the mill. The next step, mass customisation, would suit both customer and manufacturer. The problem is to develop a production system that can adapt quickly to a changing shoot and supply at a lower cost. Together with American and Nipponese car makers Volkswagen is convoluted in the so-called 3DayCar project which tries to apply the mass customisation model initiated by the computer manufacturer DELL to the car industry. Considering the surface of German car manufacturers like Volkswagen and Daimler-Benz, these new production methods may incriminate major changes on a huge scale.Another change is the increasing size of car manufacturers. The five leading corporations worldwide are familiar Motors, Ford, DaimlerChrysler, Toyota and Volkswagen. The worldwide overproduction of cars and fluctuating markets has meant that all five have been involved in a number of acquisitions and mergers in order to consolidate their put as global players. DaimlerChrysler is now said to be interested in Mitsubishi Motors and Volkswagen in BMW.German Car Exports to IrelandIn the year 2000 about 25% of all new cars bought in Ireland were of a German brand. (55.160 vehicles). The largest number of imports, 37 700 cars, were by Volkswagen.BMWBMW, which stands for Bayerische Motoren-Werke, started off as a manufacturer of aircraft engines. After the first of all World War the production of these engines was forbidden by the Peace pact of Versailles. BMW therefore began to manufacture motor cycles. Later on BMW bou ght a company which was licensed to produce a car called Dixi. The cars sold very well despite the economic downturn of the late 1920s and when the licence discontinue BMW started designing their own models. The company began building six cylinder cars and showy models. With every new model BMW introduced went a sporting model since winning part and winning races was the best publicity a car manufacturer could get.During the war the company received large orders to build aircraft engines. Because of its contribution to the implements of war industry of the 1930s and 40s the BMW plants were banned from production for three years after the Second World War. Two of the companys plants, in Berlin and Eisenach, were in the Russian sector and later were nationalised by the East German government. The factory in Munich remained, but since it had only produced motor cycles car production did not start until 1951.For a while the company tried to both construct as well as develop prestig ious models which put it under considerable financial strain. In 1959 BMW nearly went bankrupt but managed to pass off going. Between 1955 and 1962 the company produced Isetta cars under licence. This led BMW to work with Italian designers which proven to be very triple-crown for the company. A major reorganisation of the company took place in the early Sixties under the auspices of major shareholder Herbert Quandt. The success of these changes allowed BMW to built bigger cars and offer a more comprehensive range in the following years.In todays competitive markets the quality of the marketing and advertising of a product is just as important as the quality of the product itself. An example of this is the a la mode(p) advertising campaign by BMW in the US. Instead of TV and film ads BMW financed five short films which can be viewed on the internet.The films are made by internationally renowned directors and are part of a series called The Hire. All films feature a chauffeur and his car, a BMW. Guy Ritchies film, the first of the series, stars Madonna and was an immediate success. Since the start of the US campaign three months ago (May 2001) six million people have viewed the films and BMW is now considering a similar project in Germany. Surveys showed that most potential customers are far more likely to surf the internet than to look at TV or magazine ads. The campaign, which is typical for so-called Image-Advertising, indicates that the perception of a car is nowadays as important as the actual product, if not more so. (www.goethe.de)BMW Group worldwide mission statement isTo be the most successful premium manufacturer in the industry.What is BMW (GB) Ltds turnover?19961,239,00019971,400,00019981,478,00019991,580,00020001,511,00020011,966,00020022,350,000(Source www.bmw.com)BMW (Bavarian Motor Works) began life as a manufacturer of aircraft engines during World War I when it built a reputation of reliability and excellence.In 1923, BMW built its first w heel and in 1928, its first motorcar a version of the Austin septenary built under licence.Production Range.With a workforce of approximately 2,700 employees, the Berlin implant builds up to 400 motorcycles of the R, K and F Series a day. excessively manufacturing camshafts, brake discs and track control arms for BMWs various car models, the Berlin Plant is an important supplier for other locations within the BMW production network. sympathetic resource insurance indemnityThe human factor is the No. 1 metre in determining a companys relative success. Accordingly, we see our associates not as a cost factor, but instead as an essential death penalty factor. This is especially true because any human resources policy that is not oriented towards the associate will always lead to oppose cost effects in the long run, thus proving uneconomical.As a future-oriented company, we seek to pursue an exemplary, creative and associate-oriented human resources policy, making significant con tributions to business success through our human resources activities. The human resources policy of the BMW Group is an constitutive(a) feature of our overall corporate policy in both strategical and operative decisions.What are the BMW Group brands?BMWThe BMW brand stands for one thing uncorrupted driving pleasure. Sporting and dynamic performance combined with superb design and exclusive qualityminiThe MINI brand wins hearts and turns heads. MINI is part of a lifestyle that is cosmopolitan and confident, ready for everything.Rolls-RoyceUncompromising ingress on quality is a matter of course. The Rolls-Royce fascinates through unique solutions in detailBMW Ltd applies discernion processes for both internal and external applicants which ensure the accommodation of the highest quality mental faculty.Special selection events are designed to give applicants every opportunity to demonstrate their skills and abilities in a variety of relevant activities and to run into as much a s they can about the organisation and the role they are applying for.BMW Ltd actively encourages its employees in the knowledge of their careersGenerally, vacancies will be announce internally and wherever manageable a current member of staff will be recruited into a position. Only if an internal appointment is not possible will BMW consider external recruitment.BMW Ltd operates an equal opportunity policyBMW Ltd offers all employees (Head Office and Dealer Network) the practical support, advice and training opportunities to encourage personalized development, aligned to the achievement of corporate objectives.The BMW Centre for Development police squad helps employees to select and undergo the most appropriate training programme for their needs. Requirement is assessed per annum during the appraisal processManagers are expected to interact regularly with their team and this process is formalised through Portfolio where managers and employees review performance together every November covering the following areas* Review of performance against agreed objectives* Establishing objectives for the forthcoming 12 months* Identification of individual training and development needsPlanning actions to build on strengths address weaknesses and plan career development.BMW offer an extensive certainty programme which includes one or two days where the person is allowed to talk to fellow workmates on an informal basis. New workers are put into groups and set a task i.e. finding certain places within the factory. They are also assigned a mentor for 12 months this is so if they have any problems they can go to this person and hopefully they can sort it out, ordinarily the new worker doesnt use the mentor for 12 months its normally for the first month or so.BMW Ltd applies selection processes for both internal and external applicants which ensure the appointment of the highest quality staff.Special selection events are designed to give applicants every opportunity t o demonstrate their skills and abilities in a variety of relevant activities and to learn as much as they can about the organisation and the role they are applying for.BMW Ltd actively encourages its employees in the development of their careersBMW Ltd offers all employees (Head Office and Dealer Network) the practical support, advice and training opportunities to encourage personal development, aligned to the achievement of corporate objectives.The BMW Centre for Development team helps employees to select and undergo the most appropriate training programme for their needs. Requirement is assessed annually during the appraisal process.Courses available to staff includeManagementSalesAfter gross salesTechnicalDealer ServiceManagers are expected to interact regularly with their team and this process is formalised through Portfolio where managers and employees review performance together every November covering the following areasToday BMW has various production plants in Germany, Aus tria, South Africa and the USA as well as sales offices in Asia and Mexico. Apart from cars and motor cycles the group is involved in the production of aircraft engines. Cars, however, account for nearly 75% of the companys sales. Companys operations also include software (softlab GmbH).Due to recent changes in the car industry there has been speculation about a possible merger between BMW and another car manufacturer, but the Quandt family who owns about half of the BMW shares has downplayed such speculation. In the beginning of 1994 BMW bought 80% of the shares in the roamer Group. The company later on sold Land Rover to Ford and Rover Cars to Phoenix Consortium. BMW is known for its production of passenger and Formula 1 cars as well as motor cycles. In the year 2000, BMW sold 830 000 cars, 74 000 motor cycles and employed 93 000 people.BMW are and will continue to be one of the largest car manufactures in the world, producing top of the range vehicles for years to come and being a credit to Germany is what BMW is all about.Bibliographywww.goethe.deexcellent site provides very good history on the car industry within germany and also that of bmwwww.btm.deAnother very good website, very helpful, will post out brochures to you about germany and getting around Berlin. Would be very good to a person who has never visited germanywww.germanytouristoffice.deA good site offering enlarge on accomdation within Germany, although does lack in the fact that it could be more helpful with regards to providing maps etc of germanywww.guardian.co.ukProvides good history articles on various car manufacteurs in germanywww.geographic.orgProvides excellent maps first of Germany then of Berlin, its different regions etc.www.aboutgermany.orgGood website providing information on different festivals that happen in Berlin, also features tips on how to live to in GermanyDossier German Car Industry