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Wednesday, May 1, 2019

Intellectual property Essay Example | Topics and Well Written Essays - 2750 words - 1

Intellectual property - Essay ExampleEvery corporation depends on its intellectual property for proper functioning. Intellectual property often include valuable knowledge on the manner in which an organisation conducts its business, make decisions, manufacture its products or knowledge about the customers of the firm among others. fag you imagine how it would be if your competitors in the make had free access to crucial information on how you do your business, which is the source of your competitive advantage? This paper explores how the Coca-Cola Company has managed its intellectual property in the past and withal gives recommendations for improvement.The Coca-Cola Company Ltd. is an American transnational order that manufactures and distributes non-alcoholic potables all over the world. The company has maintained full tame of its beverage concentrates and syrup for many years. The corporation is headquartered in Atlanta, Georgia. The companys brand name is alike with its popu lar product-Coca-Cola, invented by John Stith Pemberton, a pharmacist in the year 1886. The companys beverage formula as well as the Coca-Cola brand was purchased in 1889 by Asa Candler, who proceeded to register the company in 1892.On top of the popular Coca-Cola brand, the company now offers more than five hundred brands in the ball-shaped market. The company runs a distribution system where it focuses on the production of syrup concentrate, which it distributes to authorized bottlers across the world. The company owns the trademark under which the bottlers operate and retains full control of the production process.As a worldwide manufacturing business and distributer of non-alcoholic beverages and soft drinks, the Coca-Cola Company possesses numerous resources that make it possible to execute its production process through to distribution to the last consumers. The corporation owns both tangible and intangible assets, which facilitates its production process and distribution t o the final

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