Feature Film Marketing Campaign

marketing campaign proposal a FEATURE look at fence STREET 2 funds neer sleeps executive Summary Twentieth hundred Fox seeks to gain on the success of fence in bridle-path with a convey subsequence IMC Goal maximize marketing efforts for ring Street: money neer Sleeps in order to hit projected receipts estimates ring STREET 2 bills never sleeps Situation abstract economic recession U.S. video Production Expected 2010 tax revenue $35,059 million INDUSTRY/MARKET SIZE scientific CHANGES digital tech = cheaper production HD format theatrical releases spic-and-span forms of media drug addiction decline in private investment funds for back up to production INDUSTRY TRENDS LEGAL/REGULATORY ISSUES 1. MPAA ratings 2. copyright laws ring STREET 2 money never sleeps Competitionr e s market sha 13.8% 5% 6.8% 15.

1% WALL STREET 2 28% 15% money never sleeps 20th vitamin C Fox: SWOT Strengths Vertically integrated business dominant impostor in the entertainment market Weaknesses Ownership disputes in p arnt company Opportunities accession in US ad spending Digital broadcast Threats unrelenting competition piracy WALL STREET 2 money never sleeps Wall Street: Money Never Sleeps S t re n g t h s fans of the buffer sense of the GORDON GEKKO character the strength (awareness and currency) of the cast (Michael Douglas, Shia LeBeouf, Charlie Sheen, Josh Brolin, Susan Sarandon, Carey Mulligan) & coach (Oliver Stone) topical nature of the movie FORECASTED SALES FIGU RES Est. Opening pass: $6.5MM Est. Avg Week! ly tax income Wk 1-4: $8MM Est. Total Gross: $60MM money never sleeps WALL STREET 2  hind end customer older crowd (who saying and loved the 1st movie) ending younger crowd (who saw the first film to a greater extent recently and/or are fans of Shia LaBeouf) WALL STREET 2 money never sleeps Platinum: Tom Madson work bulge out @ Harvard Club in Midtown 37 years old, Wall St. stock...If you pauperism to get a full essay, order it on our website: OrderCustomPaper.com

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